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PIXELIS
Ceate and tell
TRUE BRAND STORIES
A BRAND ISN’T DESIRABLE FOR WHAT IT DELIVERSBUT FOR WHAT IT AROUSES IN US.
AT PIXELIS OUR ADDED VALUE IS ABOUT NOURISHING THIS EVOCATIVE POWERTO HELP MAKE PEOPLE “WANT TO WANT” A BRAND
WHAT WE DO
Ceate and tell
TRUE BRAND STORIES
A TRUE BRAND STORYIS A STORY THAT NARROWS THE GAP BETWEEN :
la marque
A TRUE BRAND STORYIS DIRECT AND BECOMESA POWERFUL DRIVER OF APPROVAL AND PURCHASE.
WHY WE DO IT
BECAUSE A BRAND MISSION,
MEANS CREATING PRODUCT PREFERENCE
( WHETHER FOR A SERVICE, A CAUSE, OR A HAMBURGER )
AND ITS MOST POWERFUL WEAPON IS
ITS STORY
BECAUSE FOR EQUIVALENT MARKETING OFFERS
THE BRAND STORY IS WHAT
MAKES US WANT
ONE PRODUCT OVER ANOTHER
HOW WE CREATE
WE ALWAYS APPROACH
A BRAND BY ITS STORY
( what does it WANT to say? )
AND THE STORY BY ITS BRAND
( what CAN it say? )
THIS IS THE BEST WAY TO PRESERVE THE CONNECTION BETWEEN
MARKETING OBJECTIVES AND HOW THEY ARE ACHIEVED,
IN OTHER WORDS, BETWEEN THE BRAND, WHAT IT SAYS,AND HOW IT WILL BE HEARD.
THAT IS WHY WE TALK ABOUT CREATIVE STRATEGY:
AT PIXELIS WE NEVER CREATE A NO-MAN’S LAND
BETWEEN MARKETING OBJECTIVES AND THE BRAND AND ITS STORY
AND BEWTEEN STRATEGY AND CREATION.
WHICH IS WHY OUR MOTTO IS
YOU CAN’T CUT
AN IDEA IN TWO
HOW WE TELL IT
WE TELL AND SHARE
TRUE BRAND STORIES
across all the necessary channels and media.
IDENTITY, BRAND PLATFORM AND ARCHITECTURE
CORPORATE OR CONSUMER COMMUNICATION CAMPAIGNS
PACKAGING DESIGN, DIGITAL AND RETAIL ACTIVATION
INNOVATION.